Burn the ships...
- Joe Huffnagle
- Jan 29, 2024
- 2 min read
Burn the Ships: Sail AI Solutions into Uncharted Waters
The sea of enterprise software is awash with AI solutions, yet many feel more like leaky barges. Why? We're clinking around with dated sales motions and clunky deployment methods, while the currents of customer needs pull us in a different direction. It's time to burn the ships, friends. It’s time to do something different, while we look at the past as a navigation point, it is not the path forward.
Here are 4 ways we can chart a new course, to navigate toward deeper client relationships and transformative deployments:
1. Ditch the Demo-as-Dog-and-Pony Show:
Instead of one-size-fits-all product pitches, co-create a personalized AI journey with your client.
Leverage data exploration tools to understand their specific pain points and desired outcomes.
Prototype custom experiences that showcase the AI's potential to solve their unique challenges.
2. Qualify with Curiosity, Not Checklists:
Forget the rigid qualification phases. Use open-ended questions and active listening to uncover hidden needs and opportunities.
Embrace iterative discovery as you learn more about the client's ecosystem and how AI can best fit in.
Build trust and collaboration by treating them as co-pilots on this AI voyage.
3. Deploy Like a decorated Admiral, Not a Pirate: ️☠️
Integrate seamlessly with existing workflows and infrastructure, respecting the client's digital landscape.
Empower the client with training and support, turning them into expert navigators of their AI solution.
Plan for continuous optimization and feedback loops, ensuring the AI evolves alongside their needs.
4. Be a Consultative Captain, Not a swabbing boatswain mate:
Expert guidance and strategic insight are still your most valuable assets.
Don't just sell AI, show them how it unlocks their business potential.
Become a trusted advisor, helping them chart a course towards a future powered by intelligent automation.
By burning the ships of old sales tactics and deployment practices, we can set sail for uncharted waters. Let's navigate the AI seas with empathy, agility, and a laser focus on customer value. Only then will AI solutions weather any storm and deliver true transformation.
So, raise the anchor, chart the course, and let's burn the ships together!
P.S. Feel free to share your own insights and experiences with sailing AI solutions in the comments below! ⚓️
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